Our Story

Akimbo was established in 2019 by Beatriz and Diego as the vehicle to carry business operations in Guatemala.

Our first and iconic brand is goodr sunglasses, a disruptive active eyewear company, born in California in 2015.

Since bringing goodr to Guatemala in 2018, we’ve sold over 15,000 sunglasses through our 10+ growing partner stores, live events and direct to consumer channels.

See our partner stores.

Origins @ goodr HQ Nov 2018